WHAT DO WE WANT TO ACHIEVE
Gender Neutral
A brand that does not conform to gender norms. We do not segregate, judge, or market towards gender norms. Everyone should be comfortable with our brand.
Creativity
Unleash everything you have inside. Be creative with your choices in any way you could imagine. Mix things up, try new things and don’t be afraid to show how amazing you actually are!
Inclusiveness
Nobody should be judged on who they love, what they look like or who they are. Inclusive marketing, of all genders, cultures, sexualities and lifestyles are of the utmost importance to our brand.
Expressiveness
Feel free to express yourself and launch what you feel. Nobody should tell you how to act, smell or how to dress yourself
OUR FUTURE
“In a world were everything is segregated by gender, we believe that everyone should choose the things they feel like doing and buying without having the underlying pressure of trying to fit in a box.”
Destroying Lables
In the future we hope to be in a world where labels no longer matter or excists. Clothing should be for everyone, and all should feel comfortable in what they want to wear
Made to Measure
In the future we want everyone to feel good in their own skin. We want clothes that you know will fit you perfectly, and that never make you feel like you're not beautyful!
Have Fun!
In the future we hope people will dare to have fun with what they wear, and that others have fun with them too! That people are no longer judging, so you can do and wear whatever makes you feel that FUN!